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Case Study · Creator Activation

Puppy yoga, launch day.

Gong cha × Puppy Sphere New York City Creator Activation

A launch, told by the creators in the room.

Gong cha Global hosted a puppy yoga event in New York City to launch its new Pumpkin Brown Sugar Milk Tea with Marshmallow Foam and Pearls. Puppy Sphere ran the session. It was the fifth event in Gong cha's creator program.

OpenSpace brought the creators. We sourced and invited the New York creators who filled the mats, so the launch reached their audiences the same day it happened.

New York creators holding Gong cha Pumpkin Brown Sugar Milk Tea at the Gong cha puppy yoga launch
The room

New York creators, one new drink.

Mats, puppies, and the new pumpkin milk tea in every hand. Photo by Sharif Hill.

What we delivered

The creators, brought by us.

01

Creator sourcing

New York creators matched to a food and beverage launch.

02

Invitations

Outreach and confirmations for the guest list.

03

Partnership

Worked alongside Gong cha and Puppy Sphere on the day.

The start

Our first event with Gong cha. One launch, one room of New York creators, and the start of what comes next.

Gong cha × Puppy Sphere · New York City · September 2026
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